OBJECTIVE
Using an existing brand, the goal was to recreate a brand in a different image based on something completely unrelated. The brand I chose to recreate was Harley Davidson, a brand that embodies the freedom of being on a motorcycle. I transformed it into a skincare line that embodies freedom through clean beauty.
TRIO DESCRIPTION:
Part of my seven products consisted in me making a trio. One where it is a group that varies in design but it still reflected as part of the same line of products. I decided to do a variation of a "Harley-Davidson night cream" where the accent colors that push the variation reflect the scents offered.
POP DISPLAY:
I created a point of purchase display that pushed the story of my brand. I used many of Harley-Davidson's elements as well as adding Sabrina Carpenter as an additional element from my rebranded version of the products.
MOTION ELEMENT: