Making a rebrand based off of a pantone color: BLUE


OBJECTIVE: The end goal was to create a rebrand of something based on a color we were randomly assigned.


PROCESS: I started with figuring out the main design for the new Lipton tea using the designated color (BLUE). Only after figuring out what the consistent design was could I work the identifier to making them their independent variations. This was one of my first times using dimension, but experimenting and maneuvering in the program unlocked a valuable asset in design.


